The key to online business growth is reaching more people. In today’s digital age, attention is currency. But what if you don’t have a lot of actual currency to spend on paid advertising to increase your reach? While paid advertising has its place in your business growth strategy toolkit, an organic growth strategy is equally important. Most of all, it’s far less expensive than paid advertising strategies.
Paid ads, or what we usually refer to as PPC, is a quick and effective way to increase your brand visibility on the search results page. In addition, the increase in voice search and continuous algorithm changes mean more and more digital marketers put PPC ads as a line item in their marketing budget. If you’re currently running or plan on running PPC ads, then you’ve probably heard it all before for
A few decades ago, only a handful of brands were recognized internationally — think Coca Cola, Nike, and IBM. But for today’s brands, reaching emerging overseas markets has never been easier, thanks to the internet and online marketing. Building a global brand is now affordable and attainable for businesses of all sizes and industries. With the right suite of digital marketing strategies and tools, you