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And what does it mean for your business? For businesses in the digital age, content marketing is non-negotiable. To reach more customers and maintain a lasting connection with them, you must invest in it.  But content marketing is really an umbrella term for many different marketing strategies, techniques, and assets. And, it isn’t static. Over the last ten years, content marketing has drastically

People don’t like it when things are scarce — unless they obtain the scarce thing for themselves. For businesses, offering a limited edition product and deploying a limited edition marketing strategy is one of the most effective ways to use scarcity to incentivize people to buy.  This article will uncover why scarcity is such a major selling point and how to use it to your advantage. We’ll also explore

A picture? Worth a thousand words. But a video? Now that's priceless.  If you're looking to increase your social media engagement, creating video content for social media is a prize feather you should put in your digital marketing cap.  87% of digital marketers are investing in video content for social media. And it's no wonder why. For starters, people watch YouTube content for upwards of one

When you have a question, the internet is the first place you turn to for an answer. Your customers do the same. In fact, statistics show that Google resolves around 3.8 million searches per minute. The response to these search results is content.  Content marketing caters to a wide range of audiences. From blog posts to news stories, every individual is exposed to content daily. Publishing creative content is