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eCommerce has evolved more rapidly than any other sector. In 2021, eCommerce retail in the United States alone amounted to 4.9 trillion dollars. It’s estimated that the eCommerce market will grow 50 percent in the next few years, exceeding 7.4 trillion dollars in 2025.  The competition in this retail landscape is also increasing as more sellers, vendors, and brands continuously strive to maintain an edge

Did you put up the best blog post on your website in hopes of drawing potential consumers, but it got zero leads? Launched a new product but can’t figure out how to make more customers aware? Need a solid digital marketing boost to take your business up a notch?  The good news is the latest developments in technology and communications have redefined marketing standards for the digital realm. As Guy

Data that divulges your customer's behavior, preferences, and buying process should be the lifeblood of your business. As it turns out, 82 percent of companies that use buyer personas have an improved value proposition that gets them better sales and profits. No matter how big or small your business, knowing your customer is the first step to acing sales with your target market. So, why is it that many

Easter Sunday is almost here, and it’s a fantastic opportunity to upscale your online marketing game. Holiday-themed promotions give brands a creative chance to promote their sales and increase brand awareness amongst their target audience. Moreover, with a powerful marketing campaign, you can even collect data on your prospective buyers to strengthen your future campaigns and build a better connection with your

It's the time of the year for chocolate bunnies, Easter eggs, and hot cross buns once again. Businesses are looking for new and creative ways to boost sales in preparations for another great Easter season and create killer Easter eCommerce campaigns. The question remains, though, why is Easter so crucial to commercial ventures? Easter is a widely-celebrated holiday and individuals like shopping for friends and

Customer wants and needs vary extensively depending on where they live, the geopolitical conditions, and emerging trends in their locale. Your business must cater to these diverse demands if you want it to appeal to a global audience. This usually involves moulding a product to better fit the needs of your intended audience. There are many advantages to executing a good product localization strategy. For example,

Research shows that nine out of ten consumers check online reviews while shopping and before they make a purchase.  Online reviews are critical for today’s brands, since reviews have the ability to attract website traffic and retail customers. Online customer reviews provide you with critical information about your consumers' experiences, and also show you the best way forward for enhancing your

Having a social media presence is no longer an option for global businesses. It’s an essential way to reach your audience, gain valuable insights, and scale your brand to new heights. What benefits can social media platforms offer? Consider that over 4 billion active social media users worldwide, equating to 58.4% of the total world population, are present on social media. Unquestionably, social media users