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Whether you’re selling warm wooly mittens, sleigh bells, or candy canes, the end-of-year and holiday shopping season are big deals for merchants and consumers alike. So, if you want to end the year on a bang with an ROI sweeter than hot chocolate with marshmallows, take a look at these top holiday marketing trends.  Holiday shopping trends: The stats Historically, the holiday shopping season starts the

It’s now easier than ever before to sell products worldwide. Thanks to the rise of online shopping and the cross-border payments tech that supports it, the global eCommerce industry is worth a massive thirty-five trillion dollars with no signs of slowing.  As the eCommerce industry continues to grow unabated, businesses and consumers are demanding bigger and better eCommerce cross-border payment solutions.

In 2023, researchers predict that online sales will account for 22.3 percent of all retail sales. If you own an eCommerce brand, how can you obtain some of this growth in online sales for yourself? Social eCommerce, or social media sales, are a driving force behind the growth of some of the most popular online retailers.  Friction: It’s bad for business.  You’ve probably seen social media marketing

Tick tock tick tock. The countdown to Black Friday has started. But that doesn’t mean you have to let the ticking away of the clock strike fear into your sales and marketing teams. There’s still plenty of time to optimize your Black Friday eCommerce strategies for maximum sales and revenue.  Last year, Black Friday eCommerce sales reached a staggering 9 billion dollars worldwide, so you’ll want to hop

eCommerce has opened the door to an infinite number of opportunities to own a thriving online business. Of course, every eCommerce merchant wants to make more money and find new, lifetime customers. And there are so many options to choose from to generate demand and find new leads. But choosing the right digital marketing strategies for eCommerce websites isn't always easy. So, how to develop a digital marketing