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In 2019, eCommerce merchants sold over 2.9 billion in inventory during Black Friday and Cyber Monday. Specifically, online sellers raked in approximately $1 million in sales every minute during the Black Friday extravaganza.  With such dizzying numbers, many online retailers are on the hunt for more major shopping day events. If you’re looking to net impressive sales numbers for your business — fast — and

Getting customers to buy from your eCommerce site is one thing, but getting them to stay or to return is a whole different story. When your online store has just launched, showcasing your brand and attracting as many customers as possible is your main priority.  However, once your online store has taken off and steadily been growing, it is worth looking into customer retention since a 5% increase in customer

Online shopping has been around for a while, but recently, its popularity has skyrocketed. Online stores are popping up everywhere, and while this means good news for shoppers who want to skip the long trip to the mall and the queues, it spells more competition for eCommerce site owners. Your role is to stand out from the hundreds of sites that sell the same or similar products as you if you want to boost sales and

When it comes to promoting your brand and increasing sales, email marketing is one of the most effective and widely used tools. In fact, the average ROI for email marketing is $42 for every $1 spent.  The influence of email marketing extends well beyond simply getting messages into recipients' inboxes. Brands should focus on communicating messages with the target audience while offering relevant, tailored

For any eCommerce business that plans to grow and sell to a global audience, social media presents a great opportunity to enhance digital marketing efforts. While there are numerous paths consumers can take from brand awareness to purchase, social media has a significant impact on the journey. In 2021, Facebook is reported to be the largest social network online, with 2.85 billion monthly active users. Instagram

You’ve heard of WeChat, right?  Maybe you’ve heard people refer to it as “China’s Facebook.” Or maybe you use it yourself for messaging or making calls.  At any rate, most people outside of China usually think, “Eh, WeChat is just another social media app.”  If that’s the case, you’ve seriously underestimated WeChat’s power to grow your eCommerce business. This isn’t some

How is your eCommerce operation taking care of its customers? In between worrying over product shipments, managing your staff, and everything else that happens behind the scenes, your business also needs to invest in customer support.  In fact, customer support is a critical part of the eCommerce puzzle. 84% of shoppers say that customer service determines whether they’ll buy from your company. That means

Social media: it’s a go-to branding strategy for any eCommerce business. But your social media accounts can be so much more than a dumping ground for your press releases and product announcements.  Used right, an eCommerce social media strategy is a powerful tool for lead generation and even conversions. Problem is, few eCommerce marketers know how to use their social accounts to boost sales.  57%

More and more customers are shopping online at a global level. In fact, international eCommerce alone grew by an astounding 21% last year.  While customers may be shopping more online, it doesn’t automatically mean that fashion and accessory brands will become more profitable. Trends aside, you still have to create a strategy that differentiates your business from countless other competitors across the