Lingble Builds Global E-Commerce Store for Haircare Brand SILK THE RICH by THE RICH Co., Ltd.
Providing end-to-end support from site development and operations to consulting and logistics
Lingble Pte. Ltd.
November 27, 2025, 13:00
Lingble Pte. Ltd. (Headquarters: Singapore / CEO: Mahoto Harada; hereafter “Lingble”), a provider of global digital solutions, has partnered with THE RICH Co., Ltd. (Headquarters: Shibuya, Tokyo / CEO & Founder: Yuta Miura; hereafter “THE RICH”) to develop a global e-commerce store for THE RICH’s haircare brand, SILK THE RICH. In addition to building the store, Lingble provides comprehensive support including operations, customer service, global logistics, and consulting. The SILK THE RICH global e-commerce store (https://silktherich-global.com/) officially launched on Wednesday, November 5, 2025, serving 189 countries and regions worldwide.
Background
THE RICH, a Japan-based haircare brand, operates under the vision of “contributing to global beauty and creating world-class enterprises.” The brand offers products that combine high-quality silk ingredients with advanced haircare technology.
Until now, SILK THE RICH has expanded internationally through distributors. To bring the quality, design, and philosophy cultivated in the Japanese market directly to customers worldwide, THE RICH has launched a direct-to-consumer (D2C) global e-commerce store in partnership with Lingble, enabling direct sales to international consumers.
The newly launched SILK THE RICH global store serves customers in 189 countries and regions. Establishing a successful global D2C e-commerce presence requires expertise in legal compliance, customer support, marketing, and more. Lingble was selected as a strategic partner for its ability to provide an end-to-end solution, from store development to customer support, ensuring the successful operation of the global store.
Features of the SILK THE RICH Global E-Commerce Store and Lingble Support
The SILK THE RICH global store is accessible in 189 countries and regions, allowing customers worldwide to purchase products directly. The store automatically localizes the user interface, displaying prices in local currencies. Customers can choose from over 100 global payment methods provided by Lingble.
Products are shipped from Japan-based warehouses (with future plans to support distributor warehouses), and centralized order management ensures efficient processing. Lingble also provides 24/7 customer support via email and live chat in 18 countries across 9 languages* (*Japanese, English, Simplified & Traditional Chinese, Malay, Russian, Spanish, French, Korean; live chat available 8 hours per day), as well as integrated global logistics services. Lingble works closely with THE RICH to ensure seamless store operations and an exceptional shopping experience for international customers.
Lingble will continue to serve as a premier partner for global e-commerce, supporting clients’ international business expansion, driving revenue growth, and delivering memorable shopping experiences to customers worldwide.
SILK THE RICH Global E-Commerce Store
https://silktherich-global.com/
Visitors from Japan will be automatically redirected to the domestic online store.
About THE RICH Co., Ltd.
- Established: August 2022
- Headquarters: 1-15-6 Ebisu Nishi, Shibuya, Tokyo
- CEO & Founder: Yuta Miura
- Business: Development, sales, and operation of SILK THE RICH
- URL: https://about.silktherich.com/
About Lingble
Lingble operates a platform providing comprehensive solutions for global e-commerce, including strategy development, D2C store creation, country-specific payment options, global marketing, multilingual customer support, international shipping, and customs procedures. Lingble has delivered solutions to companies such as KOKUYO Co., Ltd., DESCENTE Ltd., and Narumiya International Co., Ltd., achieving average post-implementation revenue growth of 5x.
- Established: May 2019
- Headquarters: 78 Shenton Way, #20-03, Singapore 079120
- CEO: Mahoto Harada
- Business: Platform offering end-to-end solutions in technology, logistics, marketing, and branding for global e-commerce
- URL: https://www.lingble.com/