Lingble Launches Global EC Store for Apparel Brand SOPH.
Comprehensive Support from Operations and Marketing to API Integration
Lingble Pte. Ltd.
August 22, 2025, 13:00
Singapore, August 22, 2025 – Lingble Pte. Ltd. (Headquarters: Singapore / CEO: Mahoto Harada, “Lingble”), a provider of global digital solutions, announced the launch of the global e-commerce (EC) store for SOPH., operated by Sof Co., Ltd. (Headquarters: Minato-ku, Tokyo / CEO: Susumu Sasaki, “Sof”), which manages the apparel brands SOPHNET., uniform experiment, and F.C.Real Bristol.
Lingble not only provided store construction and operation, but also supported customer service and performance marketing through its “Peak Performance” package. Additionally, API integration was implemented between Lingble’s system and Sof’s internal system, enabling real-time reflection of order data for accurate daily sales management. The global EC store officially opened on July 24, 2025, supporting English, Simplified Chinese, and Traditional Chinese, targeting markets including the U.S. and Southeast Asia.
Background
Sof operates three distinct apparel brands:
- SOPHNET. – sophisticated, minimalistic daily wear
- uniform experiment – experimental menswear projects
- F.C.Real Bristol – products inspired by a fictional football team and its surrounding culture
Sof has actively expanded its global presence through international exhibitions, including in Paris, and aims to increase brand recognition and expand its overseas fanbase. To achieve direct-to-consumer (D2C) overseas sales and reach international customers effectively, Sof partnered with Lingble to deploy a global EC strategy. Lingble’s expertise allows the seamless management of legal compliance, customer support, and marketing operations, which are essential for global EC success.
Global EC Store Features and Lingble’s Support
The SOPH. global EC store is designed to serve customers worldwide, with a focus on the U.S. and Southeast Asia. Key features include:
- Local currency pricing and over 100 global payment methods
- Efficient order and fulfillment operations with shipments from Japan to global destinations
- Integrated API linkage between Lingble and Sof systems, enabling real-time order tracking and sales management
- 24/7 multilingual customer support via live chat (8 hours/day) and email, covering 18 countries and 9 languages
- Comprehensive logistics services, coordinated end-to-end by Lingble
In addition, Lingble provides performance marketing through its “Peak Performance” package, including SEM and social media advertising, to effectively engage international audiences and drive traffic to the global EC store. This strengthens customer touchpoints and promotes the SOPH. brand globally.
SOPH. Global EC Store
About Sof Co., Ltd.
- Founded: 1998
- Headquarters: 2-9-5 Kita-Aoyama, Minato-ku, Tokyo, Japan
- CEO: Susumu Sasaki
- Business: Apparel manufacturing and sales
- Website: https://www.soph.net/shop/
About Lingble
Lingble operates a platform providing end-to-end solutions for global EC, including strategy, D2C store construction, country-specific payment optimization, global marketing, multilingual customer support, international logistics, and customs management. Lingble has successfully supported companies such as Kokuyo Co., Ltd., Descente Ltd., and Narumiya International Co., Ltd., achieving an average 5× revenue increase post-implementation.
- Founded: May 2019
- Headquarters: 78 Shenton Way, #20-03, Singapore 079120
- CEO: Mahoto Harada
- Website: https://www.lingble.com/