Lingble Supports Global Expansion of NARUMIYA ONLINE with One-Stop EC, Marketing, and Customer Support Services

Global EC Store Now Live in 10 Countries for Children’s Apparel

Lingble Pte. Ltd.
December 19, 2024, 10:00

Singapore, December 19, 2024 – Lingble Pte. Ltd. (Headquarters: Singapore / CEO: Mahoto Harada, hereafter “Lingble”), a global digital solutions provider, has partnered with Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo / CEO: Hirou Kunikyo) to launch and operate the global EC store for NARUMIYA ONLINE, the company’s official online shop for children’s apparel. Lingble provides end-to-end support, including EC platform setup, customer service, and strategic marketing through its Premium Marketing Service.

The global EC store officially launched on November 20, 2024, targeting Australia, Canada, France, Germany, Hong Kong, Italy, Singapore, Taiwan, the United Kingdom, and the United States, enabling international customers to purchase Narumiya products seamlessly.

Background

Narumiya International is Japan’s leading children’s apparel manufacturer, operating 24 brands across different channels and styles, including petit main, Lovetoxic, and mezzo piano. The company provides high-quality fashion for newborns, kids, and juniors.

While domestic demand for children’s apparel is declining, Narumiya’s brands continue to attract international fans due to their quality and design. To meet growing inbound demand and expand its global fan base, Narumiya partnered with Lingble to establish a robust international EC presence.

The global EC store currently features six key brands (mezzo piano, petit main, b・ROOM, Lovetoxic, GLAZOS), covering children aged 0–12. Future plans include expanding brand offerings and product SKUs. Given the high volume of SKUs, extensive size and color variations, and the need for accurate pre-purchase guidance for children’s rapidly changing sizes, efficient inventory management and customer support are critical. Lingble provides a one-stop solution covering EC store construction, order fulfillment, multilingual customer support, and strategic marketing.

Global EC Store Features & Lingble Support

Multi-Country Sales: Store available in 10 countries; pricing automatically displayed in local currency
Flexible Payments: Over 100 global payment methods supported
Centralized Inventory & Fulfillment: Products shipped from Japan; inventory and orders fully synchronized
Customer Service: Lingble provides end-to-end support in coordination with NARUMIYA ONLINE
Premium Marketing Service: Dedicated teams manage global marketing, including market research, PPC performance campaigns, influencer marketing, and English-language social media management, driving brand awareness and sustainable sales growth internationally

Lingble will continue to serve as a strategic partner, supporting global EC operations, brand expansion, and delivering a seamless and engaging shopping experience to international customers.

Note: SKU (Stock Keeping Unit) refers to the smallest unit used for inventory and order management.

NARUMIYA ONLINE Global EC Store

URL: https://narumiya-global.com

About Narumiya International Co., Ltd.

Founded: June 2016 (predecessor established in August 1995)
Headquarters: 9F, B Building, Shiba Park Bldg., 2-4-1 Shibakoen, Minato-ku, Tokyo
CEO: Hirou Kunikyo
Business: Planning, manufacturing, and sale of baby and children’s apparel; development of original and licensed brands
Website: https://www.narumiya-net.co.jp/
Domestic Online Store: https://www.narumiya-online.jp/shop/default.aspx

About Lingble

Lingble provides a comprehensive global EC platform, including strategy, D2C store setup, local payment optimization, multilingual customer support, logistics, customs handling, global marketing, and branding. Lingble has successfully partnered with companies including Kokuyo Co., Ltd., Ace Co., Ltd., and Duskin Co., Ltd., achieving average 5× revenue growth post-implementation.

Founded: May 2019
Headquarters: 1 Raffles Place, #20-01, One Raffles Place, Singapore 048616
CEO: Mahoto Harada
Website: https://www.lingble.com/