Lingble Secures First Project in the Cosmetics Industry, Building the Global E-Commerce Store for the Organic & Natural Brand ‘product’ and Supporting Its International Expansion

Global EC Store Launched to Target Hong Kong and Southeast Asia

Lingble Pte. Ltd.
August 9, 2024, 12:30

Singapore, August 9, 2024 – Lingble Pte. Ltd. (Headquarters: Singapore / CEO: Mahoto Harada, hereafter “Lingble”), a provider of global digital solutions, has partnered with KOKOBUY Co., Ltd. (Headquarters: Minato-ku, Tokyo / CEO: Seiki Abe) to build the global EC store for the organic & natural brand “product”, supporting customer service and global marketing initiatives. The new EC store, launched on July 11, 2024, initially targets Hong Kong and enables the brand to expand its presence across key international markets. This project marks Lingble’s first implementation in the cosmetics industry.

Background

Founded in 2007 in California by two hairdressers, product began with the “The Product Hair Wax,” a multi-purpose balm designed for hair professionals struggling with hand irritation and customers seeking hair and scalp care products with minimal damage. Since 2011, the brand has expanded in Japan and gained recognition among salons, young adults, working women, and men.

product emphasizes USDA-certified organic ingredients, naturally derived components, and essential oils, creating gentle and versatile products that integrate seamlessly into daily routines. The launch of the global EC store addresses the circulation of counterfeit products in Asia and ensures customers can access authentic items. In addition, the brand aims to expand recognition beyond Japan, conducting local market research in Hong Kong, Southeast Asia, and other regions to explore growth opportunities.

Lingble was selected as a partner for this initiative due to its platform’s ability to support multi-country D2C operations through a single domain, and its proven track record in global marketing for D2C brands.

Global EC Store Features & Lingble Support

The product global EC store currently allows purchases from Hong Kong, with plans to expand into Southeast Asia and the U.S. The platform offers:

Localized UX: Automatic display of language and pricing based on customer location
Global Payments: Over 100 payment methods available
Integrated Inventory & Logistics: Products shipped from a Hong Kong warehouse with real-time inventory updates; centralized order management enables efficient processing
Customer Support & Premium Marketing Services: Lingble provides a dedicated team for global marketing, from strategy to execution and optimization. Services include market research, PPC performance campaigns, influencer marketing, and English-language social media management to enhance brand awareness internationally.

This integrated approach ensures continuous sales growth while establishing product’s brand presence in overseas markets.

Global EC Store URL: https://www.theproduct-organic.com
Note: Access from Japan redirects to the domestic store.

About KOKOBUY Co., Ltd.

Founded: November 9, 2009
Headquarters: Onward Bay Park Building 2F, 3-9-32 Kaigan, Minato-ku, Tokyo
CEO: Seiki Abe
Business: Manufacture and sale of haircare and cosmetic products
Website: http://kokobuy.co.jp/
Domestic Store: https://theproduct.jp/

About Lingble

Lingble provides a comprehensive platform for global D2C e-commerce, including strategy, store setup, multi-country payment solutions, marketing, multilingual customer support, logistics, and customs handling. Lingble has successfully served companies such as Kokuyo Co., Ltd., Ace Co., Ltd., and Duskin Co., Ltd., achieving average post-implementation revenue growth of 5×.

Founded: May 2019
Headquarters: 1 Raffles Place, #20-01, One Raffles Place, Singapore 048616
CEO: Mahoto Harada
Services: Global EC technology, logistics, marketing, branding, and total solutions
Website: https://www.lingble.com/