Branding for Global Markets
What is a Brand? A brand isn’t just a logo or colour scheme; it’s a feeling and perception that customers have about your company, product, or service. Remember, you don’t own your brand—your audience does. Ensuring that your brand’s reputation among customers mirrors your brand image is crucial for success.
Michael Jordan once said, “You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”
Branding Fundamentals for Global Markets At Lingble, we leverage our extensive international experience to help you build a brand that resonates across diverse markets without compromising its origins. Our expertise enables us to uncover unique selling propositions (USPs) and insights that can elevate your brand globally.
Embark on a Journey to Make Your Brand Relevant for Global Markets
The Global Brand Journey Stages:
Foundation:
- Brand Platform: Establish the core elements of your brand. We help you define your brand’s DNA, ensuring it’s robust and adaptable for global expansion.
- Creative Platform: Develop visual and verbal expressions of your brand. Our creative expertise ensures your brand messaging is culturally sensitive and impactful.
Activation:
- Brand Workshop: Align on key parts of the brand platform. Our interactive workshops foster collaboration and alignment among your team.
- Website & Content: Create and optimise your online presence. We ensure your digital assets are tailored for different markets, enhancing engagement and conversion rates.
- Prep & Launch: Prepare for market entry and execute your launch. Our step-by-step guidance ensures a smooth and successful market introduction.
- Optimisation & Reporting: Continuously refine strategies and report on performance. We provide ongoing support to adapt and optimise your brand strategy based on real-time data and feedback.
Immersion:
- Research: Conduct competitive desk research to develop an understanding of the current market landscape. Our global insights uncover opportunities and challenges unique to each region.
- Stakeholder Interviews: Gather insights from key stakeholders. Our approach ensures that diverse perspectives are integrated into your brand strategy.
With Lingble, you gain access to a wealth of knowledge and expertise that empowers your brand to thrive on a global stage. Let us guide you through the intricacies of international branding, ensuring your brand remains true to its origins while captivating audiences worldwide.
Case Studies
Haku Clothing Case Study:
Embracing Japanese Origins for Global Appeal
New Brand Name:
We chose 'Haku' a Japanese word meaning 'white' carrying cultural significance to resonate globally. The new brand logo is based on the Japanese kanji “白”.
Minimalist Design:
The global website emphasized clean, minimalist aesthetics to align with global fashion trends.
Authentic Storytelling:
We created an authentic brand narrative by highlighting Haku/ Rococo's background and commitment to future vintage.
