The 7 Best Women’s History Month Sales Campaign Ideas for eCommerce
Ladies and gents, it's that time of the year again when we celebrate the incredible achievements of women throughout history. And what better way to show your support than through some seriously awesome Women's History Month sales campaigns?
So, whether your brand is a woman-founded business or not, March gives you an excellent opportunity to create and launch a winning sales campaign that celebrates women worldwide.
Ready? Let’s dive in.
#1. Feature the women on your team and in your community
Are you a woman who owns and operates a thriving business? Even if you’re not, March is a great time to showcase the lovely ladies on your team and in your community.
- Group photo — Share a team photo of the women in your organization through email and social media. Gather quotes from your team members about their favorite products to show off your offerings and build trust with your audience.
- Team member photos — Another content marketing idea for your social media channels or email newsletters is to share images of the women on your team that also feature their favorite products. Seeing the faces behind your business is an excellent way to increase the emotional connection between your brand and your customers.
No matter which route you go, showcasing the women on your team who make the magic happen behind the scenes is a great way to take advantage of the sales opportunities women’s history month offers businesses.
#2. Share your company story
If your business is women-founded and owned, sharing your brand story allows you to connect with your audience on a more personal level during International Women’s History Month. In addition, building a solid connection with your customer base increases loyalty and makes generating recurring revenue easier.
- Show the human side of your brand — Share your struggles, triumphs, and passions. This helps readers relate to your brand on a personal level.
- Use strong images — Compelling visuals are powerful for telling your brand's story. Use photos, videos, and graphics to help bring your story to life and create a more emotional connection with your audience.
- Highlight your brand's purpose — Share the why behind your brand. What drives you to do what you do? What values does your brand embody? This can help readers feel connected with your brand beyond just your products or services.
- Use storytelling techniques — Use storytelling techniques like character development, plot, and conflict to make your brand story more engaging and memorable.
Above all else, remember to be authentic and consistent when sharing your brand story and how you relate it to International Women’s Month.
Don't create a false narrative or manipulate your story to fit a specific mold. Instead, share your brand story authentically and genuinely, and readers will be more likely to connect with it emotionally.
When sharing, be consistent across all of your marketing channels. This helps reinforce your brand's message and creates a more cohesive brand identity.
#3. Share customer stories
International Women's Month presents an excellent opportunity for businesses to showcase their commitment to gender equality and female empowerment.
Showcase how your brand has made a difference in the lives of your female customers. This helps readers see your brand's real-world impact and creates a deeper emotional connection with viewers.
Use testimonials from your female customers in your marketing materials, such as videos, social media posts, and email campaigns, to showcase their positive experiences with your brand.
This showcases your female customers in celebration of International Women’s month and highlights the value of your products and services.
#4. Collaborate with other women-led organizations
Teamwork makes the dream work. Another unique opportunity that Women’s Month offers entrepreneurs is the perfect excuse to collaborate with other women-led organizations. This campaign on our list is beneficial if you aren’t a women-led business.
For example, if your business sources products from female-led businesses or suppliers, feature them in your marketing materials during International Women's Month. This highlights your support for female entrepreneurship and the quality of your products.
#5. Host a women-led panel discussion
Host a virtual or in-person panel discussion featuring female entrepreneurs, leaders, or experts in your industry and community. This provides a platform for these women to share their experiences and expertise and positions your brand as a supporter of women's empowerment.
Hosting a panel discussion can benefit businesses in several ways:
- Positions your brand as a supporter of women's empowerment, showing customers and the broader community that your business values and celebrates gender diversity and inclusion.
- Provides an opportunity for the business to engage with customers, stakeholders, and the community in meaningful and authentic conversations about gender equality and women's issues.
- Helps the business build and strengthen relationships with female entrepreneurs, leaders, and experts in its industry, potentially leading to new partnerships, collaborations, or business opportunities.
To ensure a successful panel discussion, plan the event carefully, including the selection of the panelists, the topics you’ll discuss, the format and structure of the discussion, and the promotion and marketing of the event.
Also, ensure the discussion is inclusive, respectful, and engaging, allowing all panelists to share their perspectives and providing opportunities for audience participation and feedback.
By hosting a panel discussion during International Women's Month, businesses can showcase their commitment to gender equality and inspire others to do the same.
#6. Offer special promotions
Offer special discounts or promotions during International Women's Month for products or services that are particularly popular among women. This Women’s History Month sales campaign tactic highlights the value of your products or services and shows that your brand is committed to supporting women.
For example, you could offer a discount on women's clothing or accessories during International Women's Month. Offering these discounts or promotions allows you to attract more female customers.
In addition to offering discounts or promotions, businesses can use this opportunity to promote their commitment to supporting women. This can be done through marketing materials such as social media posts, email campaigns, or in-store displays highlighting the special promotions and the business's commitment to women’s empowerment and equality.
#7. Donate a portion of sales for the month
Donate a portion of your sales during International Women's Month to a charity or organization that supports women's empowerment or gender equality. This shows your commitment to supporting women and encourages customers to support your business, knowing they are making a positive impact.
Donating a portion of sales during International Women's Month to a charity or organization that supports women's empowerment or gender equality is a powerful way for businesses to demonstrate their commitment to social responsibility and give back to their communities.
In addition, this strategy benefits the charity or organization receiving the donation and helps companies attract and retain socially-conscious customers.
To implement this strategy, identify a charity or organization that aligns with your brand values and supports women's empowerment.
Research the impact of different organizations or engage with employees or customers to identify a cause that resonates with them. Once you've identified the charity, determine a percentage of sales to donate during International Women's Month.
This strategy has several benefits for your business.
Primarily, it allows you to demonstrate your commitment to social responsibility and give back to your community, increasing your brand reputation and customer loyalty.
Secondly, it provides you with an opportunity to raise awareness about an important social issue and inspires your customers to take action. This strategy also helps you attract and retain socially-conscious customers motivated by your business's commitment to a meaningful cause.
S, how to promote this strategy and take advantage of all it has to offer?
Clearly communicate the donation program to your customers through marketing materials such as social media posts, email campaigns, web banners, or popups.
Businesses can also consider partnering with the charity or organization to co-promote the donation program and increase the campaign's impact.
Empower Your Business for International Women’s Month
That's a wrap! Use these ideas to inspire you on how your eCommerce business can get in on the International Women's Month action. From highlighting your female customers to donating a portion of your sales, there are plenty of ways to show your support for women all over the world.
If you need help implementing these strategies or want to discuss other ways to elevate your eCommerce marketing game, don't hesitate to reach out to our team. Together, we can make every day International Women's Day and drive meaningful results for your business.
Contact us today to learn more about our eCommerce marketing services.