Blog
Blog
Articles from the Lingble team on going global, cross-border and global e-commerce, and marketing.
6 January 2022
Content Co-Creation Strategy: How to Use it to Build a Global Brand
When you have a question, the internet is the first place you turn to for an answer. Your customers do the same. In fact, statistics show that Google resolves around 3.8 million searches per minute. The response to these
22 December 2021
Brand Positioning: Targeting the Right Audience in a Global Market
In today’s competitive marketplace, the brand is everything. You can reach customers anywhere in the world thanks to the internet and online purchasing. But that means so can your competitors. Branding and brand position
9 November 2021
Top 5 International Branding Strategies to Find New Customers in Emerging Markets
A few decades ago, only a handful of brands were recognized internationally — think Coca-Cola, Nike, and IBM. But for today’s brands, reaching emerging overseas markets has never been easier, thanks to the internet and o