Blog
Blog
Articles from the Lingble team on going global, cross-border and global e-commerce, and marketing.
10 August 2023
Maximizing Summer Sales: A Guide to a Hot eCommerce Season
The sun is shining and the temperature is rising. But your summer eCommerce sales seem to be going in the opposite direction. Unfortunately, summer is a notoriously challenging time for eCommerce stores. And it’s hardly
26 July 2023
Top B2C Marketing Trends for 2023
Trends come and go, but one thing stays constant — they affect your marketing success. And while you can’t predict the future, keeping on top of current B2C marketing trends is the only way to stay relevant in your indus
29 June 2023
Red, White and Bought: Unpacking Fourth of July Consumer Behavior and Trends
Put on your virtual party hat and join us as we take a merry, yet insightful jaunt through one of America's favorite holidays — the Fourth of July. Known for barbecues, fireworks, and an overwhelming sense of patriotis
30 May 2023
How to Use Father’s Day eCommerce Statistics to Boost Sales
The third Sunday in June only means one thing — it’s time to celebrate Dads. Father’s Day gifts are one of the most important ways people show appreciation for Pops around the world. And with spending for Father’s Day to
26 May 2023
Marketing for Pride Month: How eCommerce Brands Can Show Their Support
June is that magical month when we swap our beachwear for rainbows and trade sunscreen for glitter. You guessed it, it's Pride Month! A time when love is celebrated, diversity is embraced, and we all come together to sup
13 May 2023
Take Your Mother’s Day Sales to the Next Level with Personalized Gift Guides
Take Your Mother’s Day Sales to the Next Level with Personalized Gift Guides It’s the thought that counts. And anyone buying a gift for Mother’s Day knows the importance of finding a unique gift to express appreciation.
24 April 2023
Preparing Your Online Store for Labor Day: Tips for Success
What’s the best way to celebrate Labor Day? Of course, by not working. In many countries, Labor Day or International Workers’ Day on the 1st of May is a holiday. This May Day holiday allows millions of online shoppers t
29 March 2023
How to Use Calendar Events to Boost Sales and Brand Awareness
How to Use Calendar Events to Boost Sales and Brand Awareness Have you ever found yourself drowning in a sea of digital promotions, struggling to make your brand stand out in the virtual world? Fear not, for we bring yo
28 March 2023
Hatching a Plan for Easter eCommerce Sales? Key Tips for Increased Revenue
Spring is here. Finally! As the sun shines brighter and the frost melts away, your spring sales will also thaw. That is, if you hop aboard the Easter holiday sales event train asap. One thing's for sure — this holiday ca
23 March 2023
Psychology in Sales: Top Triggers That Influence Customers
Psychology in Sales: Top Triggers That Influence Customers Have you ever wondered why some people buy that "As Seen on TV" product? Well, that's where psychology in sales comes in. At the heart of it, psychology in sale
8 March 2023
The 7 Best Women’s History Month Sales Campaign Ideas for eCommerce
Ladies and gents, it's that time of the year again when we celebrate the incredible achievements of women throughout history. And what better way to show your support than through some seriously awesome Women's History M
2 March 2023
How to Become an Unbreakable Brand in the Dynamic eCommerce World
The world is in a constant state of change. And the same goes for the changing eCommerce world. So, if you want to maintain a competitive edge and long-term success, you’ll need to know how to become an unbreakable eComm
10 January 2023
eCommerce Marketing Strategy Tips for a Super Sweet Valentine’s Day
Valentine’s Day isn’t just for lovers. It’s also for eCommerce merchants. So if you want to make your Valentine's Day extra sweet, implement these top eCommerce marketing strategies for an ROI that will make your heart s
4 January 2023
eCommerce Opportunities to Seize Early for 2023 Lunar New Year
Lunar New Year starts 10 days earlier in 2023 than in 2022. For eCommerce merchants, this presents different opportunities and some possible setbacks you’ll need to consider. So, to get a jumpstart on the Lunar New Year
28 November 2022
Holiday Marketing Trends You Need to Get Behind for a Holly Jolly ROI 2022
Whether you’re selling warm wooly mittens, sleigh bells, or candy canes, the end-of-year and holiday shopping season are big deals for merchants and consumers alike.
19 November 2022
How eCommerce Has Improved the Shopping Experience
eCommerce has reshaped the retail landscape in a multitude of ways. Its effects have rippled through the economy and impacted businesses big and small, local and global. But most of all, eCommerce has improved the shoppi
15 November 2022
How to Increase Your Sales with Social eCommerce Strategies
In 2023, researchers predict that online sales will account for 22.3 percent of all retail sales. If you own an eCommerce brand, how can you obtain some of this growth in online sales for yourself? Social eCommerce, or s
7 November 2022
Top 7 Tips for a Successful Black Friday eCommerce Campaign
Tick tock tick tock. The countdown to Black Friday has started. But that doesn’t mean you have to let the ticking away of the clock strike fear into your sales and marketing teams. There’s still plenty of time to optimiz
2 November 2022
How to Develop a Powerful Digital Marketing Strategy for Your E-Commerce Brand
eCommerce has opened the door to an infinite number of opportunities to own a thriving online business. Of course, every eCommerce merchant wants to make more money and find new, lifetime customers. And there are so many
10 October 2022
Why eCommerce is Driving the Future of Sales
If you want to grow your business to stratospheric heights, then eCommerce is the way to go. eCommerce is driving the future of sales because it allows business owners to reach a global customer base. Thanks to the inter
26 September 2022
The Top 10 Most Profitable eCommerce Business Ideas for 2022 and Beyond
You can scale an eCommerce business at lightning speed when you capitalize on emerging industry trends and growth. The demand’s already there. All it needs is a spark to light the powder keg and blast you into high reven
20 September 2022
B2C Marketing Campaign Goals: What You Need to Know
The goal of any marketing campaign is to get a conversion. For B2C campaigns and eCommerce merchants, that conversion typically means a sale. But there are many steps in between points A to sale! that you need to conside
13 September 2022
Top 11 Digital Marketing Trends in eCommerce You Need to Know
In 2040, researchers estimate that up to 95 percent of all consumer purchases will happen online. So if you’ve dreamed of owning and operating an eCommerce business that dominates its niche, then you need to keep an eye
30 August 2022
Marketing for Local vs. Global Audiences: What You Need to Know
Living in an era where you can order practically anything you want from the comfort of your home is fantastic. And that home can be virtually anywhere in the world. So for eCommerce merchants, marketing for local vs. glo
23 August 2022
Top 5 Tips to Launch a Successful eCommerce Brand (with examples)
eCommerce is a booming industry across the globe. Over half of all internet users have purchased a product from an eCommerce store. And in 2020, eCommerce purchases topped 4.9 trillion dollars, with no signs of slowing.
18 July 2022
How a Stellar Paid Media Strategy Will Change Your Life In 2022
Every business should have an online presence. If yours doesn't, what are you waiting for? If you're looking to boost your brand awareness, increase sales or generate leads, a paid media strategy might be the best way.
12 July 2022
10 Paid Media Advertising Strategies That Work In 2022
Paid media advertisement is a crucial part of modern marketing for businesses of all types and sizes. That's because it's no longer sufficient to depend solely on organic traffic. Let's explore what we mean by paid adver
28 June 2022
Top 8 Ways to Measure Digital Marketing Success
Let’s cut to the chase, shall we? The first step to assessing your eCommerce business success is identifying the digital marketing metrics you want to use to measure that success in the first place. Some of the most us
10 June 2022
Best Practices For Your Father’s Day Marketing Campaign
Father’s Day celebrates the heroes who raised us with love, care, and lovable but awkward dad jokes. This is when we do everything to make dads, fathers-in-law, uncles, sons, and all kinds of dads feel like the champions
3 June 2022
How You Can Predict the Future of eCommerce
If you've ever shopped online or owned an eStore, you already know the eCommerce environment is evolving fast as technologies improve and businesses battle to win more sales. Regardless of the stellar progress over the
11 May 2022
Top 5 Great Examples of Localization Done Right
Any organization with global ambitions knows that globalization and localization go hand in hand. That’s why retail giants like Coca-Cola, WWF, Airbnb, and Nintendo have figured out that to expand their reach, they must
7 May 2022
Top 10 Reasons Why Your eCommerce Plan Isn’t Working
The eCommerce market is currently worth $4.9 trillion, set to reach $7.4 trillion by 2024. Naturally, eCommerce businesses are sprouting up every day to get a piece of the pie, but only a few have found success. While mo
28 April 2022
Top eCommerce Advertising Trends in 2022: Boost Your Results
eCommerce has evolved more rapidly than any other sector. In 2021, eCommerce retail in the United States alone amounted to 4.9 trillion dollars. It’s estimated that the eCommerce market will grow 50 percent in the next f
25 April 2022
How Well Do You Know Your Customers?
Data that divulges your customer's behaviour, preferences, and buying process should be the lifeblood of your business. As it turns out, 82 percent of companies that use buyer personas have an improved value proposition
12 April 2022
How to Polish Your Easter eCommerce Campaigns for Max Success and Shine
It's the time of the year for chocolate bunnies, Easter eggs, and hot cross buns once again. Businesses are looking for new and creative ways to boost sales in preparations for another great Easter season and create kill
8 April 2022
How to Localize Product Selection Based on Your Target Country’s Needs
Customer wants and needs vary extensively depending on where they live, the geopolitical conditions, and emerging trends in their locale. Your business must cater to these diverse demands if you want it to appeal to a gl
6 April 2022
Top 6 Social Media Sites to Boost Your Reach
Having a social media presence is no longer an option for global businesses. It’s an essential way to reach your audience, gain valuable insights, and scale your brand to new heights. What benefits can social media plat
29 March 2022
Post-Pandemic Success: How to Ace Cross-Border Business in 2022
The Covid-19 pandemic shut down physical shopping and retail stores to curb interaction and control the spread of the virus. However, it was unclear at the start what that would mean for small businesses and organisation
22 March 2022
The Power of Merchandising: Keys to the Customer’s Heart
The eCommerce market is growing exponentially, and there are more online stores than ever before. Due to this, the digital shopping market has skyrocketed, and studies indicate there will be 300 million online shoppers i
8 February 2022
Everything You Need to Know About eCommerce Marketing
eCommerce has existed for over 20 years. In late 2021, eCommerce accounted for 18% of all global sales. So, if you own and operate a business, you'll want to have a firm understanding of eCommerce marketing and how to us
31 January 2022
10 Years of Dynamic Changes: How Content Marketing Has Evolved
And what does it mean for your business? For businesses in the digital age, content marketing is non-negotiable. To reach more customers and maintain a lasting connection with them, you must invest in it. But content
25 January 2022
Attract Your Ideal Customer with a Limited Edition Marketing Strategy
People don’t like it when things are scarce — unless they obtain the scarce thing for themselves. For businesses, offering a limited edition product and deploying a limited edition marketing strategy is one of the most e
19 January 2022
Top 7 Video Content Ideas for More Social Media Engagement
A picture? Worth a thousand words. But a video? Now that's priceless. If you're looking to increase your social media engagement, creating video content for social media is a prize feather you should put in your digita
6 January 2022
Content Co-Creation Strategy: How to Use it to Build a Global Brand
When you have a question, the internet is the first place you turn to for an answer. Your customers do the same. In fact, statistics show that Google resolves around 3.8 million searches per minute. The response to these
28 December 2021
Top Strategies for Conducting Competitor Analysis in a Global Market
Competitor analysis is critical in building a robust marketing strategy. By studying and understanding what your competition is doing, you can identify customers' demands and market your offerings to the right people in
22 December 2021
Brand Positioning: Targeting the Right Audience in a Global Market
In today’s competitive marketplace, the brand is everything. You can reach customers anywhere in the world thanks to the internet and online purchasing. But that means so can your competitors. Branding and brand position
17 December 2021
Top Sales Promotion Techniques to Reach More Customers
Offering discounts is an excellent way to motivate interested customers who are otherwise dragging their feet on finalizing the deal. But there’s a right way and a wrong way to offer discounts and promotions. This articl
2 December 2021
The Best Email Subject Lines for Holiday Discounts and Promos
In 2021, digital revenue for the holiday season is predicted to surpass $200 billion. Email marketing can help eCommerce brands achieve a hearty slice of this money-making holiday sales pie. But how? Sometimes, it’s
25 November 2021
Organic Growth Strategy: Free Ways to Grow Your Business Online
The key to online business growth is reaching more people. In today’s digital age, attention is currency. But what if you don’t have a lot of actual currency to spend on paid advertising to increase your reach? While p
9 November 2021
Top 5 International Branding Strategies to Find New Customers in Emerging Markets
A few decades ago, only a handful of brands were recognized internationally — think Coca-Cola, Nike, and IBM. But for today’s brands, reaching emerging overseas markets has never been easier, thanks to the internet and o
1 June 2021
How to Run Email Marketing to Boost Your Business
When it comes to promoting your brand and increasing sales, email marketing is one of the most effective and widely used tools. In fact, the average ROI for email marketing is $42 for every $1 spent. The influence of em
30 May 2021
Hashtag Strategies for Growing E-Commerce Business with Social Media
For any eCommerce business that plans to grow and sell to a global audience, social media presents a great opportunity to enhance digital marketing efforts. While there are numerous paths consumers can take from brand aw
16 December 2020
Why SEO And Quality Content Marketing Fit Together Like A Lock And Key
Everybody wants to show up number-one in search engines. eCommerce businesses are obsessed with search engine optimization (SEO) because it means scoring more traffic, brand awareness, and sales. However, SEO doesn’t w