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Every business should have an online presence. If yours doesn't, what are you waiting for? If you're looking to boost your brand awareness, increase sales or generate leads, a paid media strategy might be the best way. Paid media marketing ensures that your audience knows your business exists; it tells them about the brand's vision and mission and the type of products and services you provide.  It gets

Paid media advertisement is a crucial part of modern marketing for businesses of all types and sizes. That's because it's no longer sufficient to depend solely on organic traffic. Let's explore what we mean by paid advertising and how you can use it to empower your marketing strategies.  What Is Paid Media Advertising? Paid media refers to any advertising content that you pay for.  Contrast this with