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When shoppers crave a little online window shopping, they usually start in one place: Google. It’s no surprise that 68% of all digital experiences start with a search engine.  If you want your eCommerce store matched up with search engine results, you have to optimize your site for SEO, or search engine optimization.  SEO puts your eCommerce store in front of more customers—way more customers.

Everybody wants to show up number-one in search engines. eCommerce businesses are obsessed with search engine optimization (SEO) because it means scoring more traffic, brand awareness, and sales.  However, SEO doesn’t work by itself. It needs its trusty sidekick, quality content marketing, to get results.  The problem is, few business owners see the value of quality content marketing. “Content”