Influencer Marketing: How to Find Your Brand’s Most Passionate Advocates

COVID-19 changed everything, including influencer marketing. Half the world is trapped inside their homes, which resulted in a sharp increase in engagement rates on social media platforms, to the tune of 18%. Increased screen time gave influencers a second wind during COVID-19. In fact, nearly 80% of influencers have reported higher engagement from their followers during the pandemic.  But it’s not just