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Let’s cut to the chase, shall we?  The first step to assessing your eCommerce business success is identifying the digital marketing metrics you want to use to measure that success in the first place.  Some of the most used digital marketing metrics include web traffic, click-through rates, and conversion rates. You can also use internal company data to measure the success of your digital marketing

Did you know that by 2040, 95 percent of all purchases will be through an eCommerce merchant?  In a world where more than 4 billion users worldwide use social media regularly, it’s essential that every eCommerce business owner is familiar with the core tenets of digital marketing.  The bottom line is that digital marketing has come a long way since the birth of the internet in 1983.  Marketing

eCommerce is booming, all thanks to the advent of digital marketing. Worldwide eCommerce sales will soon breach the five trillion dollar mark.  Interest in quick ways to generate an income online from the ease of our own homes has grown in recent years, too. The web's charm is that it serves as not only a marketing network, but also as a sales channel, a community hub, and so much more.  This article

Father’s Day celebrates the heroes who raised us with love, care, and lovable but awkward dad jokes. This is when we do everything to make dads, fathers-in-law, uncles, sons, and all kinds of dads feel like the champions they are.  We want to give them the best gifts and show them the appreciation they deserve. And that’s why Father’s Day marketing campaigns have become so popular among eCommerce

If you've ever shopped online or owned an eStore, you already know the eCommerce environment is evolving fast as technologies improve and businesses battle to win more sales.  Regardless of the stellar progress over the past few years, there's still room for more. This is made evident by the fact that retail eCommerce sales are expected to grow 50 percent year over year until 2025.  The future of eCommerce

Do you check out products and brands online before buying from them? Does a good website design factor into your purchase decision? Do you frequently visit Yelp! and Facebook to see what other customers say about a restaurant before ordering? We’re not attorneys around here. But these rapid-fire questions are critical things to think about if you want to create a successful eCommerce brand.  Buying

The eCommerce market is currently worth $4.9 trillion, set to reach $7.4 trillion by 2024. Naturally, eCommerce businesses are sprouting up every day to get a piece of the pie, but only a few have found success. While most businesses have a solid plan on how they hope to expand their eCommerce business, there’s a strong chance of that plan not reaching fruition.  Let's explore some of the leading reasons why

Any organization with global ambitions knows that globalization and localization go hand in hand. That’s why retail giants like Coca-Cola, WWF, Airbnb, and Nintendo have figured out that to expand their reach, they must maintain local relevance in their countries of operation.  Thanks to a competitive international market, we urge today’s brands to think about the many creative ways they can

eCommerce has evolved more rapidly than any other sector. In 2021, eCommerce retail in the United States alone amounted to 4.9 trillion dollars. It’s estimated that the eCommerce market will grow 50 percent in the next few years, exceeding 7.4 trillion dollars in 2025.  The competition in this retail landscape is also increasing as more sellers, vendors, and brands continuously strive to maintain an edge over

Did you put up the best blog post on your website in hopes of drawing potential consumers, but it got zero leads? Launched a new product but can’t figure out how to make more customers aware? Need a solid digital marketing boost to take your business up a notch?  The good news is the latest developments in technology and communications have redefined marketing standards for the digital realm. As Guy Kawasaki

Data that divulges your customer's behavior, preferences, and buying process should be the lifeblood of your business. As it turns out, 82 percent of companies that use buyer personas have an improved value proposition that gets them better sales and profits. No matter how big or small your business, knowing your customer is the first step to acing sales with your target market. So, why is it that many sellers

Easter Sunday is almost here, and it’s a fantastic opportunity to upscale your online marketing game. Holiday-themed promotions give brands a creative chance to promote their sales and increase brand awareness amongst their target audience. Moreover, with a powerful marketing campaign, you can even collect data on your prospective buyers to strengthen your future campaigns and build a better connection with your

It's the time of the year for chocolate bunnies, Easter eggs, and hot cross buns once again. Businesses are looking for new and creative ways to boost sales in preparations for another great Easter season and create killer Easter eCommerce campaigns. The question remains, though, why is Easter so crucial to commercial ventures? Easter is a widely-celebrated holiday and individuals like shopping for friends and

Customer wants and needs vary extensively depending on where they live, the geopolitical conditions, and emerging trends in their locale. Your business must cater to these diverse demands if you want it to appeal to a global audience. This usually involves moulding a product to better fit the needs of your intended audience. There are many advantages to executing a good product localization strategy. For example,

Research shows that nine out of ten consumers check online reviews while shopping and before they make a purchase.  Online reviews are critical for today’s brands, since reviews have the ability to attract website traffic and retail customers. Online customer reviews provide you with critical information about your consumers' experiences, and also show you the best way forward for enhancing your

Having a social media presence is no longer an option for global businesses. It’s an essential way to reach your audience, gain valuable insights, and scale your brand to new heights. What benefits can social media platforms offer? Consider that over 4 billion active social media users worldwide, equating to 58.4% of the total world population, are present on social media. Unquestionably, social media users

The eCommerce market is growing exponentially, and there are more online stores than ever before. Due to this, the digital shopping market has skyrocketed, and studies indicate there will be 300 million online shoppers in 2023 in the United States alone. This goes to show that any retailer hoping to sell their goods online has a large audience to cater and sell to.  Unfortunately though, this opportunity is a

Businesses have found and conquered the world of digital marketing over the last decade or so. And now marketers are on the lookout for ways to enhance their reach to online customers and build a mutually beneficial relationship with their unique target audiences. The main avenue of contact with prospective and current clients is the website for most online sellers. That’s why it is vital to keep up with the

The Covid-19 pandemic shut down physical shopping and retail stores to curb interaction and control the spread of the virus. However, it was unclear at the start what that would mean for small businesses and organisations that depended on people's power to survive.  Well, it turns out that they had nothing to worry about because the pandemic proved to be highly beneficial for businesses that embraced the

Ecommerce experts have been obsessed with creating personalised experiences ever since online shopping became a thing. As a result, these experiences have become a vital part of the digital economy, creating online experiences to suit consumers' specific needs. These days, businesses have access to an incredible amount of data about their current and prospective clientele. This includes information on their