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eCommerce has existed for over 20 years. In late 2021, eCommerce accounted for 18% of all global sales. So, if you own and operate a business, you'll want to have a firm understanding of eCommerce marketing and how to use it to find new customers and generate recurring revenue. eCommerce marketing, though, isn’t a static thing. Instead, it encompasses various methods, channels, and strategies to get your

And what does it mean for your business? For businesses in the digital age, content marketing is non-negotiable. To reach more customers and maintain a lasting connection with them, you must invest in it.  But content marketing is really an umbrella term for many different marketing strategies, techniques, and assets. And, it isn’t static. Over the last ten years, content marketing has drastically

People don’t like it when things are scarce — unless they obtain the scarce thing for themselves. For businesses, offering a limited edition product and deploying a limited edition marketing strategy is one of the most effective ways to use scarcity to incentivize people to buy.  This article will uncover why scarcity is such a major selling point and how to use it to your advantage. We’ll also explore

A picture? Worth a thousand words. But a video? Now that's priceless.  If you're looking to increase your social media engagement, creating video content for social media is a prize feather you should put in your digital marketing cap.  87% of digital marketers are investing in video content for social media. And it's no wonder why. For starters, people watch YouTube content for upwards of one

When you have a question, the internet is the first place you turn to for an answer. Your customers do the same. In fact, statistics show that Google resolves around 3.8 million searches per minute. The response to these search results is content.  Content marketing caters to a wide range of audiences. From blog posts to news stories, every individual is exposed to content daily. Publishing creative content is

Competitor analysis is critical in building a robust marketing strategy. By studying and understanding what your competition is doing, you can identify customers' demands and market your offerings to the right people in the right way.  If you're ready to get started with a marketing plan tailored to your business and unique global customers, reach to us today, and let's schedule a time to talk.  Let's

In today’s competitive marketplace, brand is everything. You can reach customers anywhere in the world thanks to the internet and online purchasing. But that means so can your competitors. Branding and brand positioning is the weapon you need to wield in your quest for global customers and recurring revenue.   It’s your brand that sets you apart from competitors with similar offerings. If you can nail down

Offering discounts is an excellent way to motivate interested customers who are otherwise dragging their feet on finalizing the deal. But there’s a right way and a wrong way to offer discounts and promotions. This article will break down the top sales promotions techniques you can use to increase your conversion rates.  If you’re ready to get started with a bespoke marketing plan that’s tailored to

In 2021, digital revenue for the holiday season is predicted to surpass $200 billion. Email marketing can help eCommerce brands achieve a hearty slice of this money-making holiday sales pie.  But how?  Sometimes, it’s okay to cheat. Use this best sales email subject lines cheat sheet to make your holiday extra special and lucrative for your brand.  Best practices for boosting email open

The key to online business growth is reaching more people. In today’s digital age, attention is currency. But what if you don’t have a lot of actual currency to spend on paid advertising to increase your reach? While paid advertising has its place in your business growth strategy toolkit, an organic growth strategy is equally important. Most of all, it’s far less expensive than paid advertising strategies.

Paid ads, or what we usually refer to as PPC, is a quick and effective way to increase your brand visibility on the search results page. In addition, the increase in voice search and continuous algorithm changes mean more and more digital marketers put PPC ads as a line item in their marketing budget.  If you’re currently running or plan on running PPC ads, then you’ve probably heard it all before for

A few decades ago, only a handful of brands were recognized internationally — think Coca Cola, Nike, and IBM. But for today’s brands, reaching emerging overseas markets has never been easier, thanks to the internet and online marketing.  Building a global brand is now affordable and attainable for businesses of all sizes and industries. With the right suite of digital marketing strategies and tools, you

In 2019, eCommerce merchants sold over 2.9 billion in inventory during Black Friday and Cyber Monday. Specifically, online sellers raked in approximately $1 million in sales every minute during the Black Friday extravaganza.  With such dizzying numbers, many online retailers are on the hunt for more major shopping day events. If you’re looking to net impressive sales numbers for your business — fast —

Getting customers to buy from your eCommerce site is one thing, but getting them to stay or to return is a whole different story. When your online store has just launched, showcasing your brand and attracting as many customers as possible is your main priority.  However, once your online store has taken off and steadily been growing, it is worth looking into customer retention since a 5% increase in customer

Online shopping has been around for a while, but recently, its popularity has skyrocketed. Online stores are popping up everywhere, and while this means good news for shoppers who want to skip the long trip to the mall and the queues, it spells more competition for eCommerce site owners. Your role is to stand out from the hundreds of sites that sell the same or similar products as you if you want to boost sales and

When it comes to promoting your brand and increasing sales, email marketing is one of the most effective and widely used tools. In fact, the average ROI for email marketing is $42 for every $1 spent.  The influence of email marketing extends well beyond simply getting messages into recipients' inboxes. Brands should focus on communicating messages with the target audience while offering relevant, tailored

For any eCommerce business that plans to grow and sell to a global audience, social media presents a great opportunity to enhance digital marketing efforts. While there are numerous paths consumers can take from brand awareness to purchase, social media has a significant impact on the journey. In 2021, Facebook is reported to be the largest social network online, with 2.85 billion monthly active users. Instagram

You’ve heard of WeChat, right?  Maybe you’ve heard people refer to it as “China’s Facebook.” Or maybe you use it yourself for messaging or making calls.  At any rate, most people outside of China usually think, “Eh, WeChat is just another social media app.”  If that’s the case, you’ve seriously underestimated WeChat’s power to grow your eCommerce business. This isn’t some

How is your eCommerce operation taking care of its customers? In between worrying over product shipments, managing your staff, and everything else that happens behind the scenes, your business also needs to invest in customer support.  In fact, customer support is a critical part of the eCommerce puzzle. 84% of shoppers say that customer service determines whether they’ll buy from your company. That means