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Data that divulges your customer's behavior, preferences, and buying process should be the lifeblood of your business. As it turns out, 82 percent of companies that use buyer personas have an improved value proposition that gets them better sales and profits. No matter how big or small your business, knowing your customer is the first step to acing sales with your target market. So, why is it that many

Research shows that nine out of ten consumers check online reviews while shopping and before they make a purchase.  Online reviews are critical for today‚Äôs brands, since reviews have the ability to attract website traffic and retail customers. Online customer reviews provide you with critical information about your consumers' experiences, and also show you the best way forward for enhancing your