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Do you check out products and brands online before buying from them? Does a good website design factor into your purchase decision? Do you frequently visit Yelp! and Facebook to see what other customers say about a restaurant before ordering? We’re not attorneys around here. But these rapid-fire questions are critical things to think about if you want to create a successful eCommerce brand.  Buying

The eCommerce market is currently worth $4.9 trillion, set to reach $7.4 trillion by 2024. Naturally, eCommerce businesses are sprouting up every day to get a piece of the pie, but only a few have found success. While most businesses have a solid plan on how they hope to expand their eCommerce business, there’s a strong chance of that plan not reaching fruition.  Let's explore some of the leading reasons

Any organization with global ambitions knows that globalization and localization go hand in hand. That’s why retail giants like Coca-Cola, WWF, Airbnb, and Nintendo have figured out that to expand their reach, they must maintain local relevance in their countries of operation.  Thanks to a competitive international market, we urge today’s brands to think about the many creative ways they can

eCommerce has evolved more rapidly than any other sector. In 2021, eCommerce retail in the United States alone amounted to 4.9 trillion dollars. It’s estimated that the eCommerce market will grow 50 percent in the next few years, exceeding 7.4 trillion dollars in 2025.  The competition in this retail landscape is also increasing as more sellers, vendors, and brands continuously strive to maintain an edge

Data that divulges your customer's behavior, preferences, and buying process should be the lifeblood of your business. As it turns out, 82 percent of companies that use buyer personas have an improved value proposition that gets them better sales and profits. No matter how big or small your business, knowing your customer is the first step to acing sales with your target market. So, why is it that many

It's the time of the year for chocolate bunnies, Easter eggs, and hot cross buns once again. Businesses are looking for new and creative ways to boost sales in preparations for another great Easter season and create killer Easter eCommerce campaigns. The question remains, though, why is Easter so crucial to commercial ventures? Easter is a widely-celebrated holiday and individuals like shopping for friends and

Customer wants and needs vary extensively depending on where they live, the geopolitical conditions, and emerging trends in their locale. Your business must cater to these diverse demands if you want it to appeal to a global audience. This usually involves moulding a product to better fit the needs of your intended audience. There are many advantages to executing a good product localization strategy. For example,

Research shows that nine out of ten consumers check online reviews while shopping and before they make a purchase.  Online reviews are critical for today’s brands, since reviews have the ability to attract website traffic and retail customers. Online customer reviews provide you with critical information about your consumers' experiences, and also show you the best way forward for enhancing your

The eCommerce market is growing exponentially, and there are more online stores than ever before. Due to this, the digital shopping market has skyrocketed, and studies indicate there will be 300 million online shoppers in 2023 in the United States alone. This goes to show that any retailer hoping to sell their goods online has a large audience to cater and sell to.  Unfortunately though, this opportunity is

The Covid-19 pandemic shut down physical shopping and retail stores to curb interaction and control the spread of the virus. However, it was unclear at the start what that would mean for small businesses and organisations that depended on people's power to survive.  Well, it turns out that they had nothing to worry about because the pandemic proved to be highly beneficial for businesses that embraced the