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You can scale an eCommerce business at lightning speed when you capitalize on emerging industry trends and growth. The demand’s already there. All it needs is a spark to light the powder keg and blast you into high revenues and brand popularity.  Here are the most profitable eCommerce business ideas to explore in 2022 and beyond.  Building an online shop for your eCommerce business You don’t

The goal of any marketing campaign is to get a conversion. For B2C campaigns and eCommerce merchants, that conversion typically means a sale. But there are many steps in between points A to sale! that you need to consider for increased ROI.  In this post, we’ll cover the various B2C marketing campaign goals and the strategies and KPIs behind them you’ll want to deploy for maximum success.  What

In 2040, researchers estimate that up to 95 percent of all consumer purchases will happen online. So if you’ve dreamed of owning and operating an eCommerce business that dominates its niche, then you need to keep an eye on the top digital marketing trends.  As a fast-paced industry, success in eCommerce requires you to shift gears like you’re driving a BMW Z4 up the winding, hairpin hills of Lombard

Living in an era where you can order practically anything you want from the comfort of your home is fantastic. And that home can be virtually anywhere in the world. So for eCommerce merchants, marketing for local vs. global audiences and understanding each strategy's pros and cons is a must.  Let’s dive into what local vs. global marketing means and how you can incorporate either tactic into your

eCommerce is a booming industry across the globe. Over half of all internet users have purchased a product from an eCommerce store. And in 2020, eCommerce purchases topped 4.9 trillion dollars, with no signs of slowing. So for aspiring entrepreneurs, it's a great time to launch eCommerce brands.  But there’s a flip side to this shiny coin. A lot of opportunities also means a lot of competition. A

The eCommerce industry continues to grow at a breakneck pace. For anyone with ambitions to start their own businesses, eCommerce offers ample opportunities to turn their dreams into cash.  Even better news: eCommerce isn’t just good for the individual.  It’s also good for the environment and the economy. So eCommerce entrepreneurs cannot only feel good about the money in their bank accounts. They

International Youth Day kicks off on August 12, 2022. To commemorate this day, we’ve put together an article celebrating thriving youths in eCommerce and eCommerce opportunities young people can take advantage of.  Did you know that eCommerce is one of the fastest-growing industries in the world? Of course, this began long before 2020, but the Covid-19 pandemic pushed eCommerce growth into overdrive. And

Business is more challenging than ever, and if you are to survive the increasingly competitive landscape, it's time to diversify your reach and explore new markets worldwide.  With so many online sellers fighting for customers' attention, how do you ensure that your offerings and services stand out for an entirely new audience that likely doesn't even speak your language?  With eCommerce

Sparking a marketing campaign with a holiday theme can really light a fuse under your eCommerce sales numbers. While it may seem like the dog days of summer don’t offer much in terms of significant holidays, maybe you’re overlooking the Fourth of July and all the promo ideas for eCommerce it provides.  If you’re trying to break out into a global market, US-specific holidays like the Fourth give you an

Let’s cut to the chase, shall we?  The first step to assessing your eCommerce business success is identifying the digital marketing metrics you want to use to measure that success in the first place.  Some of the most used digital marketing metrics include web traffic, click-through rates, and conversion rates. You can also use internal company data to measure the success of your digital marketing