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In 2021, digital revenue for the holiday season is predicted to surpass $200 billion. Email marketing can help eCommerce brands achieve a hearty slice of this money-making holiday sales pie.  But how?  Sometimes, it’s okay to cheat. Use this best sales email subject lines cheat sheet to make your holiday extra special and lucrative for your brand.  Best practices for boosting email open

The key to online business growth is reaching more people. In today’s digital age, attention is currency. But what if you don’t have a lot of actual currency to spend on paid advertising to increase your reach? While paid advertising has its place in your business growth strategy toolkit, an organic growth strategy is equally important. Most of all, it’s far less expensive than paid advertising strategies.

Paid ads, or what we usually refer to as PPC, is a quick and effective way to increase your brand visibility on the search results page. In addition, the increase in voice search and continuous algorithm changes mean more and more digital marketers put PPC ads as a line item in their marketing budget.  If you’re currently running or plan on running PPC ads, then you’ve probably heard it all before for

A few decades ago, only a handful of brands were recognized internationally — think Coca Cola, Nike, and IBM. But for today’s brands, reaching emerging overseas markets has never been easier, thanks to the internet and online marketing.  Building a global brand is now affordable and attainable for businesses of all sizes and industries. With the right suite of digital marketing strategies and tools, you

In 2019, eCommerce merchants sold over 2.9 billion in inventory during Black Friday and Cyber Monday. Specifically, online sellers raked in approximately $1 million in sales every minute during the Black Friday extravaganza.  With such dizzying numbers, many online retailers are on the hunt for more major shopping day events. If you’re looking to net impressive sales numbers for your business — fast — and

Getting customers to buy from your eCommerce site is one thing, but getting them to stay or to return is a whole different story. When your online store has just launched, showcasing your brand and attracting as many customers as possible is your main priority.  However, once your online store has taken off and steadily been growing, it is worth looking into customer retention since a 5% increase in customer

Online shopping has been around for a while, but recently, its popularity has skyrocketed. Online stores are popping up everywhere, and while this means good news for shoppers who want to skip the long trip to the mall and the queues, it spells more competition for eCommerce site owners. Your role is to stand out from the hundreds of sites that sell the same or similar products as you if you want to boost sales and

When it comes to promoting your brand and increasing sales, email marketing is one of the most effective and widely used tools. In fact, the average ROI for email marketing is $42 for every $1 spent.  The influence of email marketing extends well beyond simply getting messages into recipients' inboxes. Brands should focus on communicating messages with the target audience while offering relevant, tailored

For any eCommerce business that plans to grow and sell to a global audience, social media presents a great opportunity to enhance digital marketing efforts. While there are numerous paths consumers can take from brand awareness to purchase, social media has a significant impact on the journey. In 2021, Facebook is reported to be the largest social network online, with 2.85 billion monthly active users. Instagram