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eCommerce is a booming industry across the globe. Over half of all internet users have purchased a product from an eCommerce store. And in 2020, eCommerce purchases topped 4.9 trillion dollars, with no signs of slowing. So for aspiring entrepreneurs, it's a great time to launch eCommerce brands.  But there’s a flip side to this shiny coin. A lot of opportunities also means a lot of competition. A

The eCommerce industry continues to grow at a breakneck pace. For anyone with ambitions to start their own businesses, eCommerce offers ample opportunities to turn their dreams into cash.  Even better news: eCommerce isn’t just good for the individual.  It’s also good for the environment and the economy. So eCommerce entrepreneurs cannot only feel good about the money in their bank accounts. They

International Youth Day kicks off on August 12, 2022. To commemorate this day, we’ve put together an article celebrating thriving youths in eCommerce and eCommerce opportunities young people can take advantage of.  Did you know that eCommerce is one of the fastest-growing industries in the world? Of course, this began long before 2020, but the Covid-19 pandemic pushed eCommerce growth into overdrive. And

Business is more challenging than ever, and if you are to survive the increasingly competitive landscape, it's time to diversify your reach and explore new markets worldwide.  With so many online sellers fighting for customers' attention, how do you ensure that your offerings and services stand out for an entirely new audience that likely doesn't even speak your language?  With eCommerce

Every business should have an online presence. If yours doesn't, what are you waiting for? If you're looking to boost your brand awareness, increase sales or generate leads, a paid media strategy might be the best way. Paid media marketing ensures that your audience knows your business exists; it tells them about the brand's vision and mission and the type of products and services you provide.  It gets

Paid media advertisement is a crucial part of modern marketing for businesses of all types and sizes. That's because it's no longer sufficient to depend solely on organic traffic. Let's explore what we mean by paid advertising and how you can use it to empower your marketing strategies.  What Is Paid Media Advertising? Paid media refers to any advertising content that you pay for.  Contrast this with

Sparking a marketing campaign with a holiday theme can really light a fuse under your eCommerce sales numbers. While it may seem like the dog days of summer don’t offer much in terms of significant holidays, maybe you’re overlooking the Fourth of July and all the promo ideas for eCommerce it provides.  If you’re trying to break out into a global market, US-specific holidays like the Fourth give you an

Let’s cut to the chase, shall we?  The first step to assessing your eCommerce business success is identifying the digital marketing metrics you want to use to measure that success in the first place.  Some of the most used digital marketing metrics include web traffic, click-through rates, and conversion rates. You can also use internal company data to measure the success of your digital marketing

Did you know that by 2040, 95 percent of all purchases will be through an eCommerce merchant?  In a world where more than 4 billion users worldwide use social media regularly, it’s essential that every eCommerce business owner is familiar with the core tenets of digital marketing.  The bottom line is that digital marketing has come a long way since the birth of the internet in 1983.  Marketing

eCommerce is booming, all thanks to the advent of digital marketing. Worldwide eCommerce sales will soon breach the five trillion dollar mark.  Interest in quick ways to generate an income online from the ease of our own homes has grown in recent years, too. The web's charm is that it serves as not only a marketing network, but also as a sales channel, a community hub, and so much more.  This article

Father’s Day celebrates the heroes who raised us with love, care, and lovable but awkward dad jokes. This is when we do everything to make dads, fathers-in-law, uncles, sons, and all kinds of dads feel like the champions they are.  We want to give them the best gifts and show them the appreciation they deserve. And that’s why Father’s Day marketing campaigns have become so popular among eCommerce

If you've ever shopped online or owned an eStore, you already know the eCommerce environment is evolving fast as technologies improve and businesses battle to win more sales.  Regardless of the stellar progress over the past few years, there's still room for more. This is made evident by the fact that retail eCommerce sales are expected to grow 50 percent year over year until 2025.  The future of eCommerce

Do you check out products and brands online before buying from them? Does a good website design factor into your purchase decision? Do you frequently visit Yelp! and Facebook to see what other customers say about a restaurant before ordering? We’re not attorneys around here. But these rapid-fire questions are critical things to think about if you want to create a successful eCommerce brand.  Buying

The eCommerce market is currently worth $4.9 trillion, set to reach $7.4 trillion by 2024. Naturally, eCommerce businesses are sprouting up every day to get a piece of the pie, but only a few have found success. While most businesses have a solid plan on how they hope to expand their eCommerce business, there’s a strong chance of that plan not reaching fruition.  Let's explore some of the leading reasons why

Any organization with global ambitions knows that globalization and localization go hand in hand. That’s why retail giants like Coca-Cola, WWF, Airbnb, and Nintendo have figured out that to expand their reach, they must maintain local relevance in their countries of operation.  Thanks to a competitive international market, we urge today’s brands to think about the many creative ways they can

eCommerce has evolved more rapidly than any other sector. In 2021, eCommerce retail in the United States alone amounted to 4.9 trillion dollars. It’s estimated that the eCommerce market will grow 50 percent in the next few years, exceeding 7.4 trillion dollars in 2025.  The competition in this retail landscape is also increasing as more sellers, vendors, and brands continuously strive to maintain an edge over

Did you put up the best blog post on your website in hopes of drawing potential consumers, but it got zero leads? Launched a new product but can’t figure out how to make more customers aware? Need a solid digital marketing boost to take your business up a notch?  The good news is the latest developments in technology and communications have redefined marketing standards for the digital realm. As Guy Kawasaki

Data that divulges your customer's behavior, preferences, and buying process should be the lifeblood of your business. As it turns out, 82 percent of companies that use buyer personas have an improved value proposition that gets them better sales and profits. No matter how big or small your business, knowing your customer is the first step to acing sales with your target market. So, why is it that many sellers

Easter Sunday is almost here, and it’s a fantastic opportunity to upscale your online marketing game. Holiday-themed promotions give brands a creative chance to promote their sales and increase brand awareness amongst their target audience. Moreover, with a powerful marketing campaign, you can even collect data on your prospective buyers to strengthen your future campaigns and build a better connection with your

It's the time of the year for chocolate bunnies, Easter eggs, and hot cross buns once again. Businesses are looking for new and creative ways to boost sales in preparations for another great Easter season and create killer Easter eCommerce campaigns. The question remains, though, why is Easter so crucial to commercial ventures? Easter is a widely-celebrated holiday and individuals like shopping for friends and