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Whether you’re selling warm wooly mittens, sleigh bells, or candy canes, the end-of-year and holiday shopping season are big deals for merchants and consumers alike. So, if you want to end the year on a bang with an ROI sweeter than hot chocolate with marshmallows, take a look at these top holiday marketing trends.  Holiday shopping trends: The stats Historically, the holiday shopping season starts the

It’s now easier than ever before to sell products worldwide. Thanks to the rise of online shopping and the cross-border payments tech that supports it, the global eCommerce industry is worth a massive thirty-five trillion dollars with no signs of slowing.  As the eCommerce industry continues to grow unabated, businesses and consumers are demanding bigger and better eCommerce cross-border payment solutions.

In 2023, researchers predict that online sales will account for 22.3 percent of all retail sales. If you own an eCommerce brand, how can you obtain some of this growth in online sales for yourself? Social eCommerce, or social media sales, are a driving force behind the growth of some of the most popular online retailers.  Friction: It’s bad for business.  You’ve probably seen social media marketing

Tick tock tick tock. The countdown to Black Friday has started. But that doesn’t mean you have to let the ticking away of the clock strike fear into your sales and marketing teams. There’s still plenty of time to optimize your Black Friday eCommerce strategies for maximum sales and revenue.  Last year, Black Friday eCommerce sales reached a staggering 9 billion dollars worldwide, so you’ll want to hop

eCommerce has opened the door to an infinite number of opportunities to own a thriving online business. Of course, every eCommerce merchant wants to make more money and find new, lifetime customers. And there are so many options to choose from to generate demand and find new leads. But choosing the right digital marketing strategies for eCommerce websites isn't always easy. So, how to develop a digital marketing

What good is website traffic if it doesn’t lead to an increase in sales and lifetime customers? More website traffic without a subsequent boost in sales is just a vanity metric. eCommerce conversion rate optimization tactics can take your website traffic and turn it into greater cash flow, profits, and customers who keep returning to purchase again.  The key to unlocking your eCommerce conversion

eCommerce has reshaped the retail landscape in a multitude of ways. Its effects have rippled through the economy and impacted businesses big and small, local and global. But most of all, eCommerce has improved the shopping experience for the average person.  In this article, we’ll break down the impacts of eCommerce on how people shop and how you can improve your eCommerce venture for a better customer

If you want to grow your business to stratospheric heights, then eCommerce is the way to go. eCommerce is driving the future of sales because it allows business owners to reach a global customer base. Thanks to the internet’s reach, you can market your products to people practically anywhere in the world, 24/7.  So, while that’s the macro view of why eCommerce is driving the future of sales, let’s get

In today’s world, social responsibility is a must-have in eCommerce. Consumers are savvier and more environmentally conscious than ever before. And with the rise in social media and instant connectivity, it isn’t possible for the unscrupulous to hide — at least, not for very long.  So, what does social responsibility look like in eCommerce? Socially responsible eCommerce merchants are those willing to

You can scale an eCommerce business at lightning speed when you capitalize on emerging industry trends and growth. The demand’s already there. All it needs is a spark to light the powder keg and blast you into high revenues and brand popularity.  Here are the most profitable eCommerce business ideas to explore in 2022 and beyond.  Building an online shop for your eCommerce business You don’t

The goal of any marketing campaign is to get a conversion. For B2C campaigns and eCommerce merchants, that conversion typically means a sale. But there are many steps in between points A to sale! that you need to consider for increased ROI.  In this post, we’ll cover the various B2C marketing campaign goals and the strategies and KPIs behind them you’ll want to deploy for maximum success.  What

In 2040, researchers estimate that up to 95 percent of all consumer purchases will happen online. So if you’ve dreamed of owning and operating an eCommerce business that dominates its niche, then you need to keep an eye on the top digital marketing trends.  As a fast-paced industry, success in eCommerce requires you to shift gears like you’re driving a BMW Z4 up the winding, hairpin hills of Lombard

Living in an era where you can order practically anything you want from the comfort of your home is fantastic. And that home can be virtually anywhere in the world. So for eCommerce merchants, marketing for local vs. global audiences and understanding each strategy's pros and cons is a must.  Let’s dive into what local vs. global marketing means and how you can incorporate either tactic into your

eCommerce is a booming industry across the globe. Over half of all internet users have purchased a product from an eCommerce store. And in 2020, eCommerce purchases topped 4.9 trillion dollars, with no signs of slowing. So for aspiring entrepreneurs, it's a great time to launch eCommerce brands.  But there’s a flip side to this shiny coin. A lot of opportunities also means a lot of competition. A

The eCommerce industry continues to grow at a breakneck pace. For anyone with ambitions to start their own businesses, eCommerce offers ample opportunities to turn their dreams into cash.  Even better news: eCommerce isn’t just good for the individual.  It’s also good for the environment and the economy. So eCommerce entrepreneurs cannot only feel good about the money in their bank accounts. They

International Youth Day kicks off on August 12, 2022. To commemorate this day, we’ve put together an article celebrating thriving youths in eCommerce and eCommerce opportunities young people can take advantage of.  Did you know that eCommerce is one of the fastest-growing industries in the world? Of course, this began long before 2020, but the Covid-19 pandemic pushed eCommerce growth into overdrive. And

Business is more challenging than ever, and if you are to survive the increasingly competitive landscape, it's time to diversify your reach and explore new markets worldwide.  With so many online sellers fighting for customers' attention, how do you ensure that your offerings and services stand out for an entirely new audience that likely doesn't even speak your language?  With eCommerce

Every business should have an online presence. If yours doesn't, what are you waiting for? If you're looking to boost your brand awareness, increase sales or generate leads, a paid media strategy might be the best way. Paid media marketing ensures that your audience knows your business exists; it tells them about the brand's vision and mission and the type of products and services you provide.  It gets

Paid media advertisement is a crucial part of modern marketing for businesses of all types and sizes. That's because it's no longer sufficient to depend solely on organic traffic. Let's explore what we mean by paid advertising and how you can use it to empower your marketing strategies.  What Is Paid Media Advertising? Paid media refers to any advertising content that you pay for.  Contrast this with

Sparking a marketing campaign with a holiday theme can really light a fuse under your eCommerce sales numbers. While it may seem like the dog days of summer don’t offer much in terms of significant holidays, maybe you’re overlooking the Fourth of July and all the promo ideas for eCommerce it provides.  If you’re trying to break out into a global market, US-specific holidays like the Fourth give you an