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You can scale an eCommerce business at lightning speed when you capitalize on emerging industry trends and growth. The demand’s already there. All it needs is a spark to light the powder keg and blast you into high revenues and brand popularity.  Here are the most profitable eCommerce business ideas to explore in 2022 and beyond.  Building an online shop for your eCommerce business You don’t

The goal of any marketing campaign is to get a conversion. For B2C campaigns and eCommerce merchants, that conversion typically means a sale. But there are many steps in between points A to sale! that you need to consider for increased ROI.  In this post, we’ll cover the various B2C marketing campaign goals and the strategies and KPIs behind them you’ll want to deploy for maximum success.  What

In 2040, researchers estimate that up to 95 percent of all consumer purchases will happen online. So if you’ve dreamed of owning and operating an eCommerce business that dominates its niche, then you need to keep an eye on the top digital marketing trends.  As a fast-paced industry, success in eCommerce requires you to shift gears like you’re driving a BMW Z4 up the winding, hairpin hills of Lombard

eCommerce is a booming industry across the globe. Over half of all internet users have purchased a product from an eCommerce store. And in 2020, eCommerce purchases topped 4.9 trillion dollars, with no signs of slowing. So for aspiring entrepreneurs, it's a great time to launch eCommerce brands.  But there’s a flip side to this shiny coin. A lot of opportunities also means a lot of competition. A

Business is more challenging than ever, and if you are to survive the increasingly competitive landscape, it's time to diversify your reach and explore new markets worldwide.  With so many online sellers fighting for customers' attention, how do you ensure that your offerings and services stand out for an entirely new audience that likely doesn't even speak your language?  With eCommerce

Every business should have an online presence. If yours doesn't, what are you waiting for? If you're looking to boost your brand awareness, increase sales or generate leads, a paid media strategy might be the best way. Paid media marketing ensures that your audience knows your business exists; it tells them about the brand's vision and mission and the type of products and services you provide.  It gets

Paid media advertisement is a crucial part of modern marketing for businesses of all types and sizes. That's because it's no longer sufficient to depend solely on organic traffic. Let's explore what we mean by paid advertising and how you can use it to empower your marketing strategies.  What Is Paid Media Advertising? Paid media refers to any advertising content that you pay for.  Contrast this with

Sparking a marketing campaign with a holiday theme can really light a fuse under your eCommerce sales numbers. While it may seem like the dog days of summer don’t offer much in terms of significant holidays, maybe you’re overlooking the Fourth of July and all the promo ideas for eCommerce it provides.  If you’re trying to break out into a global market, US-specific holidays like the Fourth give you an

Let’s cut to the chase, shall we?  The first step to assessing your eCommerce business success is identifying the digital marketing metrics you want to use to measure that success in the first place.  Some of the most used digital marketing metrics include web traffic, click-through rates, and conversion rates. You can also use internal company data to measure the success of your digital marketing

Father’s Day celebrates the heroes who raised us with love, care, and lovable but awkward dad jokes. This is when we do everything to make dads, fathers-in-law, uncles, sons, and all kinds of dads feel like the champions they are.  We want to give them the best gifts and show them the appreciation they deserve. And that’s why Father’s Day marketing campaigns have become so popular among eCommerce