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Sparking a marketing campaign with a holiday theme can really light a fuse under your eCommerce sales numbers. While it may seem like the dog days of summer don’t offer much in terms of significant holidays, maybe you’re overlooking the Fourth of July and all the promo ideas for eCommerce it provides.  If you’re trying to break out into a global market, US-specific holidays like the Fourth give you an

Let’s cut to the chase, shall we?  The first step to assessing your eCommerce business success is identifying the digital marketing metrics you want to use to measure that success in the first place.  Some of the most used digital marketing metrics include web traffic, click-through rates, and conversion rates. You can also use internal company data to measure the success of your digital marketing

Father’s Day celebrates the heroes who raised us with love, care, and lovable but awkward dad jokes. This is when we do everything to make dads, fathers-in-law, uncles, sons, and all kinds of dads feel like the champions they are.  We want to give them the best gifts and show them the appreciation they deserve. And that’s why Father’s Day marketing campaigns have become so popular among eCommerce