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Whether you’re selling warm wooly mittens, sleigh bells, or candy canes, the end-of-year and holiday shopping season are big deals for merchants and consumers alike. So, if you want to end the year on a bang with an ROI sweeter than hot chocolate with marshmallows, take a look at these top holiday marketing trends.  Holiday shopping trends: The stats Historically, the holiday shopping season starts the

It’s now easier than ever before to sell products worldwide. Thanks to the rise of online shopping and the cross-border payments tech that supports it, the global eCommerce industry is worth a massive thirty-five trillion dollars with no signs of slowing.  As the eCommerce industry continues to grow unabated, businesses and consumers are demanding bigger and better eCommerce cross-border payment solutions.

In 2023, researchers predict that online sales will account for 22.3 percent of all retail sales. If you own an eCommerce brand, how can you obtain some of this growth in online sales for yourself? Social eCommerce, or social media sales, are a driving force behind the growth of some of the most popular online retailers.  Friction: It’s bad for business.  You’ve probably seen social media marketing

Tick tock tick tock. The countdown to Black Friday has started. But that doesn’t mean you have to let the ticking away of the clock strike fear into your sales and marketing teams. There’s still plenty of time to optimize your Black Friday eCommerce strategies for maximum sales and revenue.  Last year, Black Friday eCommerce sales reached a staggering 9 billion dollars worldwide, so you’ll want to hop

eCommerce has opened the door to an infinite number of opportunities to own a thriving online business. Of course, every eCommerce merchant wants to make more money and find new, lifetime customers. And there are so many options to choose from to generate demand and find new leads. But choosing the right digital marketing strategies for eCommerce websites isn't always easy. So, how to develop a digital marketing

What good is website traffic if it doesn’t lead to an increase in sales and lifetime customers? More website traffic without a subsequent boost in sales is just a vanity metric. eCommerce conversion rate optimization tactics can take your website traffic and turn it into greater cash flow, profits, and customers who keep returning to purchase again.  The key to unlocking your eCommerce conversion

eCommerce has reshaped the retail landscape in a multitude of ways. Its effects have rippled through the economy and impacted businesses big and small, local and global. But most of all, eCommerce has improved the shopping experience for the average person.  In this article, we’ll break down the impacts of eCommerce on how people shop and how you can improve your eCommerce venture for a better customer

If you want to grow your business to stratospheric heights, then eCommerce is the way to go. eCommerce is driving the future of sales because it allows business owners to reach a global customer base. Thanks to the internet’s reach, you can market your products to people practically anywhere in the world, 24/7.  So, while that’s the macro view of why eCommerce is driving the future of sales, let’s get

In today’s world, social responsibility is a must-have in eCommerce. Consumers are savvier and more environmentally conscious than ever before. And with the rise in social media and instant connectivity, it isn’t possible for the unscrupulous to hide — at least, not for very long.  So, what does social responsibility look like in eCommerce? Socially responsible eCommerce merchants are those willing to

You can scale an eCommerce business at lightning speed when you capitalize on emerging industry trends and growth. The demand’s already there. All it needs is a spark to light the powder keg and blast you into high revenues and brand popularity.  Here are the most profitable eCommerce business ideas to explore in 2022 and beyond.  Building an online shop for your eCommerce business You don’t