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The key to online business growth is reaching more people. In today’s digital age, attention is currency. But what if you don’t have a lot of actual currency to spend on paid advertising to increase your reach? While paid advertising has its place in your business growth strategy
Paid ads, or what we usually refer to as PPC, are a quick and effective way to increase your brand visibility on the search results page. In addition, the increase in voice search and continuous algorithm changes mean more and more digital marketers put PPC ads as a line item
Due to Covid-19, companies were forced to adjust and accommodate working from home for the safety of their employees. One unexpected outcome was the newfound success of remote work, namely increased productivity, which led many business leaders to consider shifting full time to remote or hybrid workplaces. Nevertheless, companies continue