More and more customers are shopping online at a global level. In fact, international eCommerce alone grew by an astounding 21% last year. While customers may be shopping more online, it doesn’t automatically mean that fashion and accessory brands will become more profitable. Trends aside, you still have to create a strategy that differentiates your business from countless other competitors across the
Social media: it’s a go-to branding strategy for any eCommerce business. But your social media accounts can be so much more than a dumping ground for your press releases and product announcements. Used right, an eCommerce social media strategy is a powerful tool for lead generation and even conversions. Problem is, few eCommerce marketers know how to use their social accounts to boost sales. 57%
When shoppers crave a little online window shopping, they usually start in one place: Google. It’s no surprise that 68% of all digital experiences start with a search engine. If you want your eCommerce store matched up with search engine results, you have to optimize your site for SEO, or search engine optimization. SEO puts your eCommerce store in front of more customers—way more customers.
You recognize the value of content marketing and are churning out content on your website. But, despite your best efforts, you still aren’t budging in the SERP ran What’s going on? If you’ve optimized the heck out of your website already, off page SEO could be the culprit. What is off page SEO? SEO actually has two components: on-page and off page SEO. You have complete control over
COVID-19 changed everything, including influencer marketing. Half the world is trapped inside their homes, which resulted in a sharp increase in engagement rates on social media platforms, to the tune of 18%. Increased screen time gave influencers a second wind during COVID-19. In fact, nearly 80% of influencers have reported higher engagement from their followers during the pandemic. But it’s not just
Everybody wants to show up number-one in search engines. eCommerce businesses are obsessed with search engine optimization (SEO) because it means scoring more traffic, brand awareness, and sales. However, SEO doesn’t work by itself. It needs its trusty sidekick, quality content marketing, to get results. The problem is, few business owners see the value of quality content marketing. “Content”
There are talented workers across the world who want to make a difference. You have the attitude and drive to succeed, but personal circumstances, like parenting or disability, can make it hard to find a job. This is hard during normal times, but after the economic downturn of COVID-19, many talented people lost their livelihoods. Lingble knows these impossible circumstances are preventing amazing