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Sparking a marketing campaign with a holiday theme can really light a fuse under your eCommerce sales numbers. While it may seem like the dog days of summer don’t offer much in terms of significant holidays, maybe you’re overlooking the Fourth of July and all the promo ideas
Let’s cut to the chase, shall we? The first step to assessing your eCommerce business success is identifying the digital marketing metrics you want to use to measure that success in the first place. Some of the most used digital marketing metrics include web traffic, click-through rates, and conversion
Did you know that by 2040, 95 percent of all purchases will be through an eCommerce merchant? In a world where more than 4 billion users worldwide use social media regularly, it’s essential that every eCommerce business owner is familiar with the core tenets of digital marketing. The bottom