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More and more customers are shopping online at a global level. In fact, international eCommerce alone grew by an astounding 21% last year. While customers may be shopping more online, it doesn’t automatically mean that fashion and accessory brands will become more profitable. Trends aside, you still have to
Social media: it’s a go-to branding strategy for any eCommerce business. But your social media accounts can be so much more than a dumping ground for your press releases and product announcements. Used right, an eCommerce social media strategy is a powerful tool for lead generation and even conversions.
When shoppers crave a little online window shopping, they usually start in one place: Google. It’s no surprise that 68% of all digital experiences start with a search engine. If you want your eCommerce store to match up with search engine results, you have to optimize your site for