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And what does it mean for your business? For businesses in the digital age, content marketing is non-negotiable. To reach more customers and maintain a lasting connection with them, you must invest in it. But content marketing is really an umbrella term for many different marketing strategies, techniques, and assets.
People don’t like it when things are scarce — unless they obtain the scarce thing for themselves. For businesses, offering a limited edition product and deploying a limited edition marketing strategy is one of the most effective ways to use scarcity to incentivize people to buy. This article will uncover
A picture? Worth a thousand words. But a video? Now that's priceless. If you're looking to increase your social media engagement, creating video content for social media is a prize feather you should put in your digital marketing cap. 87% of digital marketers are investing in video content for social