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The goal of any marketing campaign is to get a conversion. For B2C campaigns and eCommerce merchants, that conversion typically means a sale. But there are many steps in between points A to sale! that you need to consider for increased ROI. In this post, we’ll cover the various
In 2040, researchers estimate that up to 95 percent of all consumer purchases will happen online. So if you’ve dreamed of owning and operating an eCommerce business that dominates its niche, then you need to keep an eye on the top digital marketing trends. As a fast-paced industry, success
In today’s world, social responsibility is a must-have in eCommerce. Consumers are savvier and more environmentally conscious than ever before. And with the rise in social media and instant connectivity, it isn’t possible for the unscrupulous to hide — at least, not for very long. So, what does social