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Customer wants and needs vary extensively depending on where they live, the geopolitical conditions, and emerging trends in their locale. Your business must cater to these diverse demands if you want it to appeal to a global audience. This usually involves moulding a product to better fit the needs of
Research shows that nine out of ten consumers check online reviews while shopping and before they make a purchase. Online reviews are critical for today’s brands, since reviews have the ability to attract website traffic and retail customers. Online customer reviews provide you with critical information about your consumers'
Having a social media presence is no longer an option for global businesses. It’s an essential way to reach your audience, gain valuable insights, and scale your brand to new heights. What benefits can social media platforms offer? Consider that over 4 billion active social media users worldwide, equating